Buying groceries from the supermarket is often more expensive than it should be, and your local market doesn’t live up to the quality you need. Products in both places often reach you after weeks and months of harvest, in a condition very different from their fresh and original form. In the recent Farmers’ protest, we saw farmers’ distress over new laws undoing the system that helped them. Buying directly from farmers gives transparency in cash flow and farmer’s income. So, what’s the alternative? Wouldn’t it be fantastic if you could skip all of the middlemen and buy directly from the farmer? 

With this article, we’ve put together six ways you can buy from Farmers directly, to help you know exactly where your food is coming from, what’s in it, and how it is produced while advocating and supporting farmers in the process.

 


 

1. Get your Groceries from Farmers Market
The local produce at the farmer’s market doesn’t demand to be transported far to get there, which means it doesn’t deliver as many GreenHouse Emissions or GHGs during travel. Not all produce at the farmers market is locally grown,  farmers at the market might have their produce intermixed with non-local produce, making the concept of buying local from the nearest market vague. If you’re not sure where the food was grown, ask the farmer.

Farmers Market

 

2. Buying from Mandis
Mandis are chiefly involved with the buying, storage, and selling of farm produce. A disadvantage of selling goods in a ‘mandi’ is that middlemen can carve out larger profits for themselves at mandi through the purchase and sale of goods. Though the customers pay a reasonable price, farmers often end up with measly returns.

 

Farmer in a Farmers market

 

3. Discover farmers locally and drive-through
Not sure if you have a farm nearby? There’s only one way to find out for sure– explore your surrounding community with “farmers near me” and see what you can find. Family farmers need your support now that large agribusiness dominates food production in India. Buying directly from farmers gives them a better return for their produce and gives them a fighting chance in today’s globalized economy. But it has a drawback; busy schedules and overlapping events could be interfering with your ability to make it out to the local market to find the best fruits and vegetables available in your area, which brings me to our next point.

 

4. Find Farmers through Agri-tech Startups
Agri Tech apps like Farmsnation are an ecosystem of farmers and consumers. In this online portal, all transactions are recorded, and local farms and farmers are identified to buy local fresh produce, which shows the transparency in the system. The quality of food supply chains is improved, and products are disposed of within the stipulated time. These platforms are the sweeping change for farmers.

Agri-Tech Startups

 

5. Use Local farm Delivery
Home delivery of farm-fresh produce is steadily growing in popularity with hungry consumers everywhere. Most of these online delivery services were boosted during the nationwide lockdown when accessing your local sabziwala became tricky. Yet, even as the world opens up the range of products, the term “local” becomes complex as for some, it may be within 100 miles of a store, while others define it as within the same state or a generally defined region. The Local Farm Delivery startups like Indian Farm Box, DigiFresh, Red Grocers, etc have been breaking down delivery distribution systems and are offering shortcuts. Yet, adding different delivery routes can be costly and food safety checks and quality inspections can be time and cost-intensive for both parties.

 

Local Farm Delivery

 


Buying directly from growers and farmers is a win-win situation for them and you as a consumer. The farmer’s market has grown in popularity over the last few years, but you can also buy directly from farmers online.  The clarity in the system is visible and appreciated. The quality of food supply chains is improved, and products are disposed of within the stipulated time. Above mentioned ways are the sweeping change for farmers. It is important to find a vendor that is reliable and trustworthy so you know you are getting quality products at competitive prices.  While there are several ways to buy directly from the farmers and gain practical experience, these guidelines will help you ensure that you only consume healthy and fresh products and save money in the process. If you want to learn more about buying directly from farmers in India, check out our website today!

 

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