With the demand for exotic fruits rising, dragon fruit has emerged as a new favorite amongst today’s generation. Given its peculiar taste and medicinal value, the fruit has created a niche market for itself and many farmers are now trying their hands at growing this new crop. While the production of dragon fruit in India…

The internet has made it easier than ever for farmers to sell their produce online and earn better profits than they earn in the traditional Kisan mandi. A lot of progressive farmers today are trying to make the best out of social media platforms and sell their produce without any middlemen involved in the chain.…

Pearl farming is a lucrative business opportunity, slowly gaining momentum in the country. Although it is not new, people hardly took any interest in pearl farming until recently. Since the pandemic last year, pearl farming has piqued the interest of many as it requires limited human resources and the end product holds a high value.…

In today’s day and age, most businesses are moving online. The e-commerce sector is booming as consumers are switching to online shopping even for daily supplies. Online shopping has been appealing to customers by offering convenience and a personalized shopping experience. This shift in consumer behavior has also strengthened as a response to the safety…

The fact that so many profitable ventures have sprung up in the microgreens business is proof enough that this sector is booming. Given the pandemic and rising concern of health, consumers today are more health-conscious than ever before. More and more Indians today are ready to pay a premium for healthier alternatives and are thus…

India has been an agricultural nation since its inception. Our farmers have been the backbone of the nation, driving economic growth. But for years, farmers have been distressed, exposed to the vulnerabilities of nature, exploited by middlemen, and suffered because of laws that do not really help them grow. In a country like ours, the…

For a country with 58% of its population’s livelihood depending on agriculture, it is saddening to see the plight of farmers in India. The same farmer who feeds the country is struggling to feed his family, as a direct result of the agrarian crisis. The statistics paint an even more disturbing picture as approximately 4…