In today’s day and age, most businesses are moving online. The e-commerce sector is booming as consumers are switching to online shopping even for daily supplies. Online shopping has been appealing to customers by offering convenience and a personalized shopping experience. This shift in consumer behavior has also strengthened as a response to the safety concerns posed by the pandemic. As per 2021 research, online grocery shopping is expected to grow 8X in the next 5 years in India.
Despite the growth in this sector, one major concern that plagues customers is the poor quality of fruits and vegetables delivered via e-commerce apps. For customers, there is no avenue to get the freshness and quality of farm-grown vegetables within the comfort of their homes. This presents an exciting opportunity and a huge market for farmers to start selling their fruits and vegetables online. Selling online can help farmers get away from the hurdles that a traditional mandi format or selling to a retailer brings with itself.
If you are engaged in farming and not sure how to start selling online, we bring you a guide on taking your fruits and vegetable business online.
- Google My Business- Google My Business is the first step for any business to become visible to its audience. As a farming business, you can list your business on Google for free and easily start appearing in customers’ search results. Not only does it allow you the opportunity to add information about the business like contact details, timings, website, but you can also add location on Google maps, farm photos, and reviews. As a farming business, reviews can act as proof of your product’s quality and freshness, thus building preference for your business. So every time you have a satisfied customer, don’t forget to ask them to leave a review for your business. It can also act as a great way for local businesses like restaurants or food manufacturers to reach out to you to source fresh produce locally.
- Social Media– With consumers spending a huge amount of time on social media platforms, businesses are leveraging this opportunity to sell their products. As a farming business, you can use social media to tell your brand’s story and create a niche audience. Consumers today wish to buy from businesses who stand by the same values as theirs- hence farming businesses can utilize social media to talk about their methods of production, the sustainable practices of farming, their focus on quality, and more. The idea is to not use social media as a platform to sell your products but use it as a traffic source for your website or online store. Another important factor with social media is being consistent. You can only build an audience by being continuously present on the platform and sharing informative content- recipes, harvesting techniques, videos of the farm, and the people working there.
- Launching a website- If you think building a website is going to be expensive and won’t bring you customers, think again. You are ignoring the most powerful way of attracting customers to your business. A website with e-commerce capabilities is going to be the best way for you to display your products, just like you display your products at a mandi. The website should be able to provide an insight into the vision of your business, your farming practices, the quality of your produce, and your commitment to your customers. Choose an appealing theme for your website that is sure to delight customers with high-quality pictures and clear pricing for your products. Ensure that the customer experience is seamless by always keeping the inventory updated, and any website bugs fixed.
- Find an online marketplace- We do understand that at the end of the day, you are in the business of farming and you may not have the time or energy to invest in marketing. For those in the farming business who want to sell online but want to avoid the hassle of a website and social media, this is a simple and sure-shot way of attracting customers. Today, apps like Farmsnation, serve as an efficient and transparent online marketplace for farmers in India. The platform can help you grow your earnings by eliminating the middlemen and providing e-commerce features to add products, farm pictures, receive payments and manage orders. As a farmer in the traditional market, you may struggle with getting the right price for your fruits and vegetables. But Farmsnation wants to reward farmers with a fair price for the quality. Thousands of farmers are leveraging this app to find local customers in their area.
As a farmer today, you need to be present online to make better profits and get a fair price. It is important to reach out to customers online by leveraging the power of the internet. This does not require much business knowledge or huge resources and if done right, can promise you huge returns. One easy way to sell your produce online is to register at Farmsnation. Farmsnation’s online marketplace is helping farmers to list their businesses online and sell them directly to customers. So what are you waiting for? Get started now!